Does the state-owned enterprise's investment of nearly 1.5 billion VND for brand promotion activities in the National Brand Program create adequate value or effectiveness that should be evaluated by what criteria?
On June 26, 2026, Vietnam Petroleum Power Corporation - Joint Stock Company (PV Power) announced the results of selecting contractors for the POW and PV Power brand advertising package in the Vietnam National Brand Program. According to PV Power's official announcement, Wiki Vietnam Advertising and Communications Company Limited is the unit selected to implement the bidding package.
According to the announced content, the winning bid price is 1,490,400,000 VND, including VAT and related costs. The contract is implemented in the form of a fixed unit price and implemented in 2026. Previously, the contractor selection plan was also announced by PV Power on June 25, 2026, which determined the bidding package price, capital source and form of contractor appointment.
Summary table of bidding package information
Category Information
Investor D CorporationVietnam Petroleum Power – Joint Stock Company
POW and PV Power brand advertising bidding package in Vietnam National Brand Program
The winning bidder was Wiki Vietnam Advertising and Communications Company Limited
Winning bid price 1,490,400,000 VND
Contract form Fixed unit price
Implementation time In 2026
Results announcement date June 26, 2026
The implementation of brand promotion activities takes place in the context of the Vietnam National Brand Program continuing to be organized by the Ministry of Industry and Trade to improve the competitiveness and brand value of Vietnamese enterprises in domestic and international markets. Vietnam National Brand Week 2026 was opened by the Ministry of Industry and Trade on April 16, 2026 in Hanoi.
According to information announced by PV Power at the 2026 Annual General Meeting of Shareholders and made public by the business, PV Power is the second largest electricity producer in Vietnam after EVN. The enterprise said that electricity output in the first 6 months of 2026 is estimated at 13,034 billion kWh, completing 115% of the plan, consolidated revenue is estimated at 33,520 billion VND and the target for the whole year 2026 is 21,615 billion kWh of electricity and revenue of 49,887 billion VND. These figures are indicators announced by businesses, not statisticsi final audit results.
The selection of a contractor for the brand promotion package does not directly reflect business performance but is a communication activity included in the 2026 production and business cost plan approved by PV Power according to the official announcement of the business.
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