Improve communication capacity to prepare for APEC Vietnam Year 2027
Important workshop in Hanoi to prepare for the role of host of APEC 2027
On June 18-19, 2026, in Hanoi, the APEC 2027 National Secretariat, the Ministry of Foreign Affairs of Vietnam coordinated with the International APEC Secretariat to successfully organize a Workshop on Improving Communication Capacity to prepare for the APEC Vietnam Year 2027. This event marks an important step in Vietnam's preparations for hosting the Asia-Pacific Economic Cooperation Forum (APEC) in 2026. 2027.
Context and meaning of the Conference
Vietnam has been selected to host APEC 2027, a leading important event in the region. To ensure the success of the APEC Year, building effective communication capacity is key. This workshop is organized to equip relevant agencies with knowledge, skills and experience, and prepare professional communication resources for the upcoming major event.
Attending the conference were representatives from the APEC 2027 National Secretariat, the Ministry of Foreign Affairs, the Ministry of Information and Communications, central and local press and media agencies, along with experts from the international APEC Secretariat.
Main content of the Conference
The workshop focuses on the main contents:
- Evaluate communication work in previous APEC periods of Vietnam and member economies
- Share international experiences on communication work during APEC events
- Develop an overall communication strategy for APEC Vietnam Year 2027
- Analyze effective communication channels and digital tools
- Develop a media crisis response plan
- Coordination between central and local media agencies
Discuss and share expertise
At the conference, delegates had lively discussions on many important issues. Mr. Tran Quoc Dung, Director of the Department of International Organizations (Ministry of Foreign Affairs), and Head of the APEC 2027 National Secretariat, emphasized: "Effective communication is the key to ensuring the success of APEC Vietnam 2027, demonstrating the image of a dynamic, proactive, positive and responsible Vietnam in regional and international issues."
Mr. Nguyen Thanh Tung, Deputy Director of the Department of Foreign Information (Ministry of Foreign Affairs), added: "We need to build a multi-channel, multi-modal communication strategy, combining tradition and modernity, to effectively reach different audiences at home and abroad."
From the International APEC Secretariat, Mr. Michael Jenkins, Head of Communications, introduced successful communication models from previous APEC host economies such as Thailand, New Zealand, and Malaysia. He also proposed that Vietnam soon build a professional and synchronous media team capable of responding flexibly to situations.
Action plan after the Workshop
From discussions at the workshop, the APEC 2027 National Secretariat proposed specific action plans:
- Establishment of the Communications Steering Committee for APEC Year 2027 <>Develop a set of communication guidance documents for agencies and units
- Organize in-depth training courses on international communications and public diplomacy
- Developing a digital information and communication system for APEC 2027
- Develop media scenarios for main events of the APEC Year
- Establish a network of reporters and journalists specialized in monitoring APEC 2027
Meaning for Vietnam
The Workshop on Improving Communication Capacity to prepare for the APEC Vietnam Year 2027 is not only a preparation activity for specific events but also contributes to improving Vietnam's public diplomacy and international communication capacity. This is an opportunity for Vietnam to demonstrate its position, capacity and image of a responsible country, actively participating in regional and global issues.
APEC Year 2027 is expected to be an opportunity for Vietnam to promote the image of the country, people, culture and investment opportunities to international friends, while attracting socio-economic development resources from APEC member economies.
Forecasting results and prospects
Communication work for APEC Year 2027 is expected to focus on the following main pillars:
| Pillar | Communication goals | Target audience |
|---|---|---|
| High level conference | Expressing the vision and role of Vietnam | Leaders of economies and international media |
| Economic cooperation | Attract investment and promote trade | Businesses, investors |
| Digital conversion | Promote technological achievements | |
| Sustainable development | Enhance responsible national image |
Conclude
The Workshop on Improving Communication Capacity to prepare for the APEC Vietnam Year 2027 was a great success, creating a solid foundation for communication work in the coming time. With careful and professional preparation, Vietnam can successfully organize the APEC Year 2027, contributing to enhancing the national position and reputation in the international arena.
Communication work for APEC Year 2027 will continue to be promoted in the coming time with the participation of ministries, branches, localities and businesses. This is not only the responsibility of the APEC 2027 National Secretariat but of the entire political system and the entire society, demonstrating Vietnam's spirit of solidarity and determination in successfully implementing this important task.